We love our hot cross buns, says supermarket giant

Asda baker Ashley Goldup with trays of hot cross buns

Canterbury is in the top 10% for sales of hot cross buns, says Asda.

The supermarket giant sold around 35,000 buns over Easter where much of the work at its Sturry Road store is done by skilled hot cross bun maker Ashley Goldup.

He said: “Hot cross buns continue to be a seasonal favourite with our customers and are a very traditional item, so it’s important to have an eye for detail – we don’t want a wonky cross on top of the bun.

“We take great pride in ensuring the same level of quality and attention is paid to the thousandth bun, as we do the first.

“The ideal hot cross bun should be well risen and light, it should have plump and juicy fruit, a hint of spice and, of course, a perfectly central cross.

“I’ve perfected my cross-spotting technique and love seeing them fly off the shelves.

“For me, the best way to serve is to split it, toast it until it is golden brown and spread with a slightly salted butter on the top for the perfect flavour combination.

“They are versatile too and make a great breakfast or light snack with a cup of tea or even as a snack for the kids.”

Across the entire UK, an estimated 50 million hot cross buns were sold by Asda this Easter.


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